Our work
Where creative and strategy unite
See what we’ve created for some of our valued clients. Get in touch if you’d like us to create something unique for your business.
TERRACE Town of Port Hedland Millars Landing Town of Victoria Park Horizon LiveLighter Beta Spuds
AMC Commercial Cleaning Keep Australia Beautiful St John of God Health Care Cable Beach Club Resort
Shire of Serpentine Jarrahdale
Brand development and delivery
The Shire of Serpentine Jarrahdale is one of Australia’s fastest growing Local Governments and their diversity in people, culture and landscapes makes it a great place to live. This, backed by a shared belief that ‘diversity is our greatest strength – if we all grow together’, was the main insight that drove the development of their new brand positioning and refresh.
The natural surrounds of the Serpentine Jarrahdale region is one of the Shire’s biggest assets and a major draw card as to why people choose to live, invest and visit the area. The development of the ‘growing together’ brand element was inspired by this, including colour palette and visual application.
“The new ‘Growing together’ brand element is an
effective way to demonstrate the Shire’s common cause
and vision.”
Workshop facilitation
Insight gathering
Research analysis
Brand strategy
Positioning strategy
Brand / Visual identity
Copywriting
Image assets
Styleguide
Council presentations
Social media
Collateral
Signage
Brand AV
“The strategy is a great foundation for us to elevate the work we are doing, and the brand styleguide is an exciting opportunity that we can’t wait to start implementing across all our platforms and channels. ”
Cable Beach Club Resort
Campaign development and delivery
We were presented with a challenge by our friends at the Cable Beach Club Resort & Spa - to promote visitation in February which is usually considered a down time in Broome due to the heat and humidity. The resort is also at a reduced offering with many of the facilities closed, so there is a challenge to get potential visitors to see it’s appeal as a holiday destination.
“Cheaper rates, the unique Broome experience of staying at the Resort right on Cable Beach and only a 2.5hr flight from Perth make this just as attractive, but perhaps more ‘special’ than staying ‘down south’.”
After some digesting, digging and discussing, we came to the conclusion that we needed to accept the conditions and work with them. So, the basic premise became ‘sure, it’ll be hot in Broome in February but if we’re just chilling by the pool, enjoying good food, long lie-ins and being spoilt - and we’re saving money - why wouldn’t we go?
The campaign, targeted within WA only and focusing mainly on locals (Kimberley/Pilbara) as well as those in the Perth metro and South West regions, ran as a digital campaign. It brought the proposition to life, using channels including Facebook, electronic direct mail and google display/search. Local radio was also explored as a way to reach a local audience. The messaging focusing on all the fabulous things you can experience at Cable Beach Resort (activities, dining, rest and relaxation), for less in Feb.
“Thanks so much for your Feb 2020 concepts - we were all so impressed with the ideas and the variety!”
Insight gathering
Analysis of research
Concept development
Messaging
Campaign visual styling
Copywriting
Facebook creative
eDM
Email signature
Events calendar
Radio
Keep Australia Beautiful
Campaign development and delivery
The Keep Australia Beautiful Programme WA has been in market for many years. Research has shown that we all take considerable pride in the beauty of our state, and we all enjoy what that allows. But as populations grow, diversify and spread, the Department of Water and Environmental Regulation face the on-going challenge to deliver a very important message and ultimately preserve our beautiful state.
“We were engaged by the Department to develop a new brand that would engage with the WA community to promote and encourage positive behaviour.”
We developed the ‘Bin It – You know it’s the right thing to do’ brand and messaging. Leveraging the key insight that people really do know that littering isn’t the right thing to do, flipping this into a more positive reinforcement.
To launch, a full marketing campaign was then devised with creative being applied to a wide variety of channels including cinema, outdoor, social, website and direct mail. Our media strategy included ‘bin advertising’ in and around various McDonald and Hungry Jacks outlets, having a noticeable brand message near incidents of littering.
The ‘Bin It – You know it’s the right thing to do’ brand is now established within the Keep Australia Beautiful WA family and its success has seen us develop and execute four additional campaigns. A wide variety of channels have been used to help educate, engage and bring awareness to the message.
Strategy and planning
Analysis of research and report findings
Focus group
Brand development
Campaign development
Messaging
Copywriting
Out-of-home
Facebook creative
Social AVs
TVCs
Printed collateral
“Creative.adm are active listeners, translating our briefs with flair, and they capture the essence of our message every time. The team are committed to delivering on our needs and are incredibly time responsive.”
St John of God Health Care
Campaign Development and Delivery
St John of God Health Care (SJGHC) is a national health care provider with hospitals across WA, Victoria and NSW. While they already provide significant orthopaedic care across most of their hospitals, there was a need to increase the awareness of SJGHC as a leading provider of high quality orthopaedic surgery and care. Market research found that there was a lack of awareness as to what choices patients have in their healthcare journey. So our intention was to focus this campaign on the decision making stages.
“The campaign was developed to build and enhance SJGHC’s reputation for excellent orthopaedic health care services, increase awareness of other services provided and help develop stronger relationships within the community.”
Stakeholder workshop to gather insights
Creative brief development
Creative concept development
Key messaging
Talent selection and photography
Visual styling
Communication strategy
Press and sector journal ad series
Digital ad campaign (social, search and display)
Out-of-home and radio
Localised adaptations for individual hospitals
Suffice to say that while the specifics of the ROI are confidential, page views increased many, many times the monthly average over the campaign period, page views of orthopaedic surgeons profiles on the website increased over 20%, there was huge Facebook engagement, and direct goal conversion was impressive both during the campaign and in the following months.
“The number of page views of orthopaedic surgeons’ profiles on their website increased over 20%.”
AMC Commercial Cleaning
Campaign Development and Delivery
A cleaning company built on family values and a national footprint that believes it’s important to look people - a proposition that just works no matter what the sector - aged care, medical, child care, offices or education.
“Creative.adm’s desire to delve deep, work and rework an idea till it is compelling, is the biggest benefit of this relationship.”
Strategic review
Stakeholder workshops
Target market analysis
Buyer insights
Brand strategy
Sector campaign strategy
Concept development
Channel planning
Ad creation
AV production
Website development
Google ads, Facebook, Linkedin, SEO
Takeaway packs / collateral
EDMs and direct mail
Lead nurture
“The insight-led value propositions supported by compelling creative execution of direct marketing, sales support tools, social media assets and improvements to landing pages brought greater relevance, topicality and relatability, which helped SEO and customer experience.”
TERRACE
Brand development and delivery
Created by a talented team of designers, TERRACE is a range of two-storey homes from Perceptions that cleverly uses space to deliver a new way of living for the Perth market.
“The new brand has been designed from the ground up to appeal to a wide range of buyer types.”
Strategic review
Stakeholder workshop
Target market analysis
Brand strategy
Logo design
Visual styling
Imagery selection
Copywriting
Communications strategy
Messaging matrix
Brand book
Campaign
Mainstream media
Website design
AV production
Digital advertising
“TERRACE is a brand that believes everyone should be allowed to live a little, whether it be first home buyers, downsizers, couples or modern families.”
As the brand evolves it can be seamlessly adapted to new product designs, such as TERRACE Squared - the ultimate clever use of space for smaller lots.
“The ‘Live a little’ concept is fundamental to the TERRACE brand. It is at the heart of everything the brand says and does.”
“‘Clever Little Things’ was an incentivised promotion to drive brand awareness.”
The prizes were strategically selected for maximum brand and product alignment. The campaign featured custom photography and was implemented across social channels to generate and engage with a new audience, culminating in an event in one of the TERRACE display homes.
Town of Port Hedland
Brand development and delivery
In 2016 the Town developed a new 10 year Strategic Community Plan. It was posed at the time that perhaps the existing brand identity did not reflect this new Vision. After a competitive tender, we were successfully awarded the opportunity to undertake a brand audit utilising data, research and crucially, the results of extensive community consultation.
This process highlighted the need for a brand refresh, both visually and more importantly the development of new brand positioning. All good creative should be driven by strategy – otherwise all we are doing is creating ‘pretty pictures’ – and in this case it was the brand positioning strategy that really drove the visual representation.
“The new brand is built on an optimistic outlook: with good leadership great things can happen.”
“Creative ADM’s responsiveness, hands-on approach, and ability to tie strategic concepts with great designs produced remarkable results which have revitalised the organisation’s public image and bolstered its credibility. The team’s attentive project management style, attention to details and overall friendliness resulted in a smooth and enjoyable process.”
Review of existing research and relevant materials with resulting audit document
Stakeholder workshop to gather and uncover important insights
Documented response of workshop findings
Positioning sentiment development
Tone of voice
Brand narrative
Visual mood board
Brand identity development including some indicative application
Style guide design and delivery
Final brand assets delivery
“It became evident very quickly that work was required on refreshing the brand visually. More importantly though, work was undertaken to address the brand positioning.”
“All good creative should be driven by strategy – otherwise all we are doing is creating ‘pretty pictures’ – and in this case it was the brand positioning strategy that really drove the visual representation.”
Millars Landing
Brand development and delivery
Cedar Woods' newest land estate Millars Landing in North Baldivis had no discernible point of difference in a highly competitive corridor and market. We were tasked with creating a brand and positioning that would be defendable, resonate with the target audience and lay the foundation for the project for the years ahead.
“The Millars Landing brand is a celebration of the little moments that make life big.”
Discovery workshops with stakeholders
Brand positioning
Visual ID
Imagery
Style guide
Tone of voice
Brand narrative
Website design
Copywriting
Online ads
Campaign development
AV production
Signage strategy
Out of home (rail station)
Builder collateral
Shopping centre displays
“The Millars Landing brand was brought to life through various mediums including on-site signage with a considered selection of materials and messaging that was also translated into the on-site Sales Office.”
“If you believe that it’s the small and simple moments of life that should be celebrated, then Millars Landing will feel like home.”
Town of Vic Park
Campaign development and delivery
The opening of Perth Stadium in March 2018 meant a great deal for the people of Perth. It also presented a unique opportunity for businesses around the area to engage with the influx of people passing by their doors on event days and nights.
“The Eat, Ride ‘n’ Enjoy brand conveyed the vibrant and cosmopolitan nature of the Victoria Park area.”
“With Eat, Ride ‘n’ Enjoy, we’ve been working with partners and businesses to consider how they can seize the opportunity where thousands of fans will be travelling to and from the stadium, through the Town on event days.”
Stakeholder workshop
Review statistical data
Brand development
Logo design
Visual styling
Campaign concept
Shoot planning and logistics
Presentation to Councillors
Videography
AV production
Assets for signage, map and website
Presentations to businesses
Keeping in mind the stadium's emphasis on public transport, the Town of Victoria Park developed and delivered the Eat, Ride 'n' Enjoy campaign as part of their business engagement strategy – to encourage visitors to Optus Stadium to... Eat in Vic Park, Ride on Transperth (or taxi or bike) to Enjoy any event. The campaign has extended to outdoor, web, print, press, radio and has been well supported by many of the businesses in the Town of Victoria Park.
Horizon
Brand development and delivery
Horizon on Scarborough Beach is a place where you can live and enjoy the very best ocean views in your architecturally designed apartment.
“The brand was developed to reflect the iconic beachside location and the coastal-luxe design of the apartments.”
When delivering our point of difference to the market, it was important to know their value drivers. Multi-channel campaigns were developed to deliver our messages ‘Never miss a sunset again’ (older demographic) and ‘Make the beach your backyard’ (younger demographic).
The market was reviewed every quarter, adjusting campaigns if necessary to ensure our approach was aggressive in reaching the different demographics and meeting sales targets.
Workshop facilitation
Strategy / planning
Brand development
Campaign concept development
Visual styling
Copywriting
Signage
REA advertising
Facebook advertising
AV
Sales office fitout
Automated EDMs
Press advertising
Sales collateral - floor plans, brochure, sales presenter
Website development, including interactive floor plans
“The campaign in Horizon’s final stages of selling combined lifestyle messaging with a sense of urgency.”
LiveLighter
Project development and delivery
It’s a sad fact that as a nation we're the heaviest we've ever been. Two-thirds of West Australians are considered overweight or obese. The Heart Foundation (WA Division) combined forces with the Health Department and Cancer Council WA to bring awareness to this issue with the LiveLighter campaign.
“Delivering the LiveLighter message through below-the-line applications.”
Visual styling and production for resources
Arranged cross-promotional opportunities with Colliers International shopping centres for instore demonstrations
Infographics development
Recipe booklets
Education brochures
Recipe cards
Banners
Posters
Flyers/fact sheets
Print management
LiveLighter is a public campaign designed to help West Australians lead a healthier lifestyle through both diet choices and physical activity. Since the campaign first appeared on the Perth scene in 2012, we have been working with the Heart Foundation to deliver the message through below-the-line applications with banners, presentations, flags, fact sheets, posters, food guides, brochures, recipes and many other resources to help spread the message.
“LiveLighter is a program developed in Western Australia which aims to encourage Australian adults to lead healthier lifestyles - to make changes to what they eat and drink, and to be more active.”
“In 2015 we engineered a successful partnership between LiveLighter and our client Colliers International.”
A series of custom recipes and in-centre cooking demonstrations were held in various Colliers International-managed community shopping centres as part of their food-themed promotion.
Beta Spuds
Brand development and delivery
Beta Spuds is the largest grower/producer/processor of potatoes in WA, with their own farms spread across the southern half of WA and a state-of-the art processing plant in Perth’s southern suburbs.
“Working with Beta Spuds, we identified, articulated and clearly communicated their positioning of ‘always growing’.”
Workshop facilitation
Insight gathering
Document workshop findings
Resulting strategy and planning
Brand positioning development including tone of voice, narrative and associated look and feel
Campaign concept development
Visual styling
Key messaging and copywriting
Recipe filming, editing and production
Brand ambassadorship
Printed recipe cards
Royal Show sponsorship
Social media campaigns
Website design, development and build
Radio campaign
“We have enjoyed shining some light on what is a far more nutritious and versatile foodstuff than even we thought.”
Delivered through a newly designed website, a series of recipes we filmed in partnership with Chef Sophie Budd, as well as leveraging their Royal Show sponsorship and ongoing social media campaigns, we have enjoyed shining some light on what is a far more nutritious and versatile food than even we thought!
