St John of God Health Care
our orthopaedic care will move you
St John of God Health Care (SJGHC) is a national health care provider with hospitals across WA, Victoria and NSW. While they already provide significant orthopaedic care across most of their hospitals, there was a need to increase the awareness of SJGHC as a leading provider of high quality orthopaedic surgery and care. Market research found that there was a lack of awareness as to what choices patients have in their healthcare journey. So our intention was to focus this campaign on the decision making stages.
“The campaign was developed to build and enhance SJGHC’s reputation for excellent orthopaedic health care services, increase awareness of other services provided and help develop stronger relationships within the community.”
DISCOVERY
Stakeholder workshop to gather insights
Creative brief development
DEVELOPMENT
Creative concept development
Key messaging
Talent selection and photography
Visual styling
Communication strategy
delivery
Press and sector journal ad series
Digital ad campaign (social, search and display)
Out-of-home and radio
Localised adaptations for individual hospitals
Suffice to say that while the specifics of the ROI are confidential, page views increased many, many times the monthly average over the campaign period, page views of orthopaedic surgeons profiles on the website increased over 20%, there was huge Facebook engagement, and direct goal conversion was impressive both during the campaign and in the following months.
“The number of page views of orthopaedic surgeons’ profiles on their website increased over 20%.”
