TERRACE
WHY JUST OWN A HOME WHEN YOU CAN LIVE A LITTLE?
Created by a talented team of designers, TERRACE is a range of two-storey homes from Perceptions that cleverly uses space to deliver a new way of living for the Perth market.
“The new brand has been designed from the ground up to appeal to a wide range of buyer types.”
DISCOVERY
Strategic review
Stakeholder workshop
Target market analysis
DEVELOPMENT
Brand strategy
Logo design
Visual styling
Imagery selection
Copywriting
Communications strategy
Messaging matrix
delivery
Brand book
Campaign
Mainstream media
Website design
AV production
Digital advertising
“TERRACE is a brand that believes everyone should be allowed to live a little, whether it be first home buyers, downsizers, couples or modern families.”
As the brand evolves it can be seamlessly adapted to new product designs, such as TERRACE Squared - the ultimate clever use of space for smaller lots.
“The ‘Live a little’ concept is fundamental to the TERRACE brand. It is at the heart of everything the brand says and does.”
“‘Clever Little Things’ was an incentivised promotion to drive brand awareness.”
The prizes were strategically selected for maximum brand and product alignment. The campaign featured custom photography and was implemented across social channels to generate and engage with a new audience, culminating in an event in one of the TERRACE display homes.
