Shire of Serpentine Jarrahdale

Growing together

 

The Shire of Serpentine Jarrahdale is one of Australia’s fastest growing Local Governments and their diversity in people, culture and landscapes makes it a great place to live. This, backed by a shared belief that ‘diversity is our greatest strength – if we all grow together’, was the main insight that drove the development of their new brand positioning and refresh.

 
 
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The natural surrounds of the Serpentine Jarrahdale region is one of the Shire’s biggest assets and a major draw card as to why people choose to live, invest and visit the area. The development of the ‘growing together’ brand element was inspired by this, including colour palette and visual application.

“The new ‘Growing together’ brand element is an
effective way to demonstrate the Shire’s common cause
and vision.”
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Discovery

  • Workshop facilitation

  • Insight gathering

  • Research analysis

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Development

  • Brand strategy

  • Positioning strategy

  • Brand / Visual identity

  • Copywriting

  • Image assets

  • Styleguide

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DElivery

  • Council presentations

  • Social media

  • Collateral

  • Signage

  • Brand AV

 
 
“The strategy is a great foundation for us to elevate the work we are doing, and the brand styleguide is an exciting opportunity that we can’t wait to start implementing across all our platforms and channels. ”
— Brian Oliver, Coordinator Corporate Communications