Horizon on Scarborough Beach
come home to the scent of ocean air
Horizon on Scarborough Beach is a place where you can live and enjoy the very best ocean views in your architecturally designed apartment.
“The brand was developed to reflect the iconic beachside location and the coastal-luxe design of the apartments.”
When delivering our point of difference to the market, it was important to know their value drivers. Multi-channel campaigns were developed to deliver our messages ‘Never miss a sunset again’ (older demographic) and ‘Make the beach your backyard’ (younger demographic).
The market was reviewed every quarter, adjusting campaigns if necessary to ensure our approach was aggressive in reaching the different demographics and meeting sales targets.
Discovery
Workshop facilitation
Strategy / planning
Development
Brand development
Campaign concept development
Visual styling
Copywriting
DElivery
Signage
REA advertising
Facebook advertising
AV
Sales office fitout
Automated EDMs
Press advertising
Sales collateral - floor plans, brochure, sales presenter
Website development, including interactive floor plans
“The campaign in Horizon’s final stages of selling combined lifestyle messaging with a sense of urgency.”
